On August 26, 2026, Blum Vietnam and Truong Thang held a Memorandum of Understanding (MOU) signing ceremony at the Blum Experience Center HCM. Blum Vietnam is a premium kitchen and furniture fittings brand from Austria. Meanwhile, Truong Thang is a Vietnamese interior brand.
The event marked a new milestone in the strategic partnership between the two brands. At the same time, it reaffirmed a long-term commitment built on more than 16 years of trust and collaboration.
The signing ceremony was attended by Mr. Albrecht Martin Bartolein, Managing Director of Blum Vietnam Co., Ltd. Representing Truong Thang was Mr. Phan Van Thanh, General Director of Truong Thang Co., Ltd. In addition, team members from both companies joined the event.
In a warm yet professional setting, the two brands looked back on more than 16 years of collaboration. This relationship has been built on trust, mutual understanding, and shared values. At the same time, a consistent commitment to product quality has remained an important foundation throughout the partnership.
Beyond the signing itself, the event created an opportunity for direct interaction between representatives of both brands. At Blum Experience Center HCM, the two sides shared stories about their partnership and discussed future development.
In addition, the representatives experienced interior solutions and furniture fittings firsthand. These solutions are presented in real-life applications throughout the experience center.
Blum Vietnam and Truong Thang share a common belief. The value of interior products is not measured by appearance alone. More importantly, it comes from a reliable and comfortable everyday experience.
Blum develops furniture fittings based on real user needs and everyday habits. Meanwhile, Truong Thang translates this approach into its designs and products. As a result, practical solutions are brought into living spaces for Vietnamese customers.
In addition, the two brands share many similarities in their approach to product development. Both focus on quality, functionality, attention to detail, and user experience. These shared values have helped sustain their long-term partnership over the years.
For Truong Thang, Blum is more than a European furniture fittings supplier. It is also a strategic partner that has accompanied Truong Thang for many years. This partnership contributes to improving standards of product quality and functionality. At the same time, it supports a better user experience for customers in Vietnam.
Initially, the partnership was built on Truong Thang’s trust in the quality of Blum fittings. Over time, the relationship developed into a long-term collaboration. Trust and tangible value delivered through individual projects continue to form the foundation of this journey. By integrating Blum solutions, Truong Thang can optimize storage, motion, and product durability. In addition, these solutions help deliver a smoother and more convenient user experience. As a result, everyday interactions with furniture become more refined and effortless.
For Blum Vietnam, Truong Thang is a valued partner thanks to its consistent quality standards. In addition, the brand pays close attention to detail throughout the product development process. Truong Thang also brings together design, engineering, and manufacturing capabilities in Vietnam. These strengths reflect the shared values between the two brands. As a result, both sides have built and maintained a strong partnership for more than 16 years.
The partnership between Blum Vietnam and Truong Thang can be seen through many practical applications. In particular, Blum solutions are integrated into various Truong Thang interior products.
This collaboration is also directly represented at the Blum Experience Center HCM. Here, Blum furniture fittings are integrated into kitchen spaces. These spaces are consulted, designed, and manufactured by Truong Thang.
Both companies share common quality standards and an understanding of Vietnamese customers’ needs. Therefore, Blum Vietnam and Truong Thang work toward the same goal. Together, they aim to create living spaces that combine aesthetics, functionality, and greater everyday convenience.
The MOU signing marks a new milestone in the relationship between Blum Vietnam and Truong Thang. It recognizes more than 16 years of collaboration and mutual trust between the two brands. At the same time, the event reaffirms their commitment to future cooperation. Both sides will continue to share experience, promote innovation, and explore new interior solutions. Through this collaboration, products can become increasingly relevant to the needs of Vietnamese customers.
Looking ahead, both companies will continue to build on their respective strengths. Blum brings technology and international quality standards. Meanwhile, Truong Thang contributes its design and manufacturing capabilities in Vietnam.
Through this combination, the two brands expect to continue creating better products. At the same time, they aim to deliver more comfortable living spaces and more sustainable value. Ultimately, Blum Vietnam and Truong Thang will continue bringing practical value to customers in the Vietnamese market.
Founded in 2004, Truong Thang is a Vietnamese interior brand focused on researching and developing products for contemporary living spaces. Guided by the philosophy “For a Better Life,” Truong Thang places products at the core of its development. The company combines consulting, design, engineering, and manufacturing capabilities to create a Made in Vietnam interior ecosystem. Within this ecosystem, each product is developed around a balance of quality, functionality, aesthetics, and durability.
Blum is a premium kitchen and furniture fittings brand from Austria with more than 70 years of experience in developing fitting solutions for living spaces. Today, Blum operates in more than 120 countries worldwide and holds more than 2,100 patents. These achievements reflect the company’s ongoing commitment to research, innovation, and product development. In Vietnam, all Blum products distributed by Blum’s authorized partners are covered by a lifetime warranty for furniture applications. Electrically powered Blum products come with a five-year warranty.
Founded in 2004, Truong Thang has been driven by the vision of building a premium, sustainable interior ecosystem. We are committed to delivering high-quality products that are safe for your health. At the same time, our solutions are tailored to the needs and lifestyle of Vietnamese families.
If you’re looking for interior design and building solutions for your home, Truong Thang is a trusted choice. We offer products crafted from premium materials, with refined design and flexible application across various styles and modern living spaces.
