Showroom System               72 - 74 Nguyen Co Thach Street, (Sarimi Building), Sala Urban Area, Ho Chi Minh City               23 Nguyen Luong Bang Street (Greenview Building), Phu My Hung Urban Area, Ho Chi Minh City


“Over two decades of creating better living spaces”

Since 2004, Truong Thang has steadily built its capabilities across craftsmanship, manufacturing, materials, product development, design, engineering, and the overall living experience. Each stage of growth has helped shape the foundation for a Made in Vietnam furniture ecosystem, where design, functionality, engineering, and quality are developed within one integrated system.

2025-2030: REPOSITIONING AND SUSTAINABLE GROWTH OF A VIETNAMESE INTERIOR BRAND

2026

Shaping the product ecosystem, standards, and brand value:

  • Build a product ecosystem with dedicated standards and data for each category.
  • Strengthen management capabilities through documentation, knowledge libraries, and training.
  • Define target customers more clearly while upgrading consultation and customer care processes.
  • Further position Truong Thang as a Vietnamese interior brand with products at its core.

2025

Strengthening internal capabilities for long-term growth:

  • Build a proactive, responsible team that is ready to embrace change.
  • Standardize and connect operational processes across departments.
  • Research and develop new products while continuously improving existing products and services throughout the customer journey.
2021-2024 | SHAPING LIFESTYLE & THE INTERIOR ECOSYSTEM

2024

Marking two decades of growth with key milestones:

  • Upgrade the Phu My Hung and Sala showroom spaces.
  • Complete the showroom at the factory.
  • Launch the Lifestyle Concept, expanding the experience from individual products to complete living spaces.
  • Introduce Full Furniture & Design Center, strengthening capabilities in consultation, design, and comprehensive interior implementation.
  • Continue expanding the product ecosystem across different areas of the home.

2023

Launch the official website (www.truongthang.vn), and synchronize the brand’s digital communication platforms.


2022

Expand the ecosystem with products for dining rooms and bedrooms, gradually developing interior solutions for the entire living space.

2011-2020 | PRODUCT DEVELOPMENT & SYSTEM EXPANSION

2018

Launched four kitchen collections, offering greater variety in interior choices.


2016

Opened the Sala showroom in Ho Chi Minh City, enhancing the customer experience.


2015

Opened the Phu My Hung showroom in Ho Chi Minh City, marking a significant step in expansion.

2004-2010 | LAYING THE FOUNDATION FOR GROWTH

2010

Truong Thang began exporting products to the U.S., demonstrating internationally recognized quality and strong market competitiveness.


2008

The Cu Chi factory officially commenced operations, covering a total area of 20,000 square meters.


2005

Opened the first showroom at CMC Plaza in Ho Chi Minh City


2004

Established Truong Thang Co., Ltd.